Sonja Gensler

2009
2	EE	Sven C. Berger, Sonja Gensler, Bernd Skiera, Thorsten Wiesel: Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. HICSS 2009: 1-10
2005
1	EE	Martin Boehm, Sonja Gensler: Evaluating the Impact of the Online Sales Channel on Customer Profitability. HICSS 2005

Coauthor Index

1	Sven C. Berger	[2]
2	Martin Boehm	[1]
3	Bernd Skiera	[2]
4	Thorsten Wiesel	[2]

Colors in the list of coauthors