Sven C. Berger

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2EESven C. Berger, Sonja Gensler, Bernd Skiera, Thorsten Wiesel: Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. HICSS 2009: 1-10
1EESven C. Berger, Sebastian F. Martin: Explaining the Adoption of Value Metrics in Retail Banks' Customer Management. FinanceCom 2007: 151-164

Coauthor Index

1Sonja Gensler [2]
2Sebastian F. Martin [1]
3Bernd Skiera [2]
4Thorsten Wiesel [2]

Colors in the list of coauthors

Copyright © Sun May 17 03:24:02 2009 by Michael Ley (ley@uni-trier.de)