2009 | ||
---|---|---|
2 | EE | Sven C. Berger, Sonja Gensler, Bernd Skiera, Thorsten Wiesel: Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. HICSS 2009: 1-10 |
2007 | ||
1 | EE | Sven C. Berger, Sebastian F. Martin: Explaining the Adoption of Value Metrics in Retail Banks' Customer Management. FinanceCom 2007: 151-164 |
1 | Sonja Gensler | [2] |
2 | Sebastian F. Martin | [1] |
3 | Bernd Skiera | [2] |
4 | Thorsten Wiesel | [2] |