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Electronic Catalogs: a Technology Overview and Survey Results.

Arie Segev, Dadong Wan, Carrie Beam: Electronic Catalogs: a Technology Overview and Survey Results. CIKM 1995: 11-18
@inproceedings{DBLP:conf/cikm/SegevWB95,
  author    = {Arie Segev and
               Dadong Wan and
               Carrie Beam},
  title     = {Electronic Catalogs: a Technology Overview and Survey Results},
  booktitle = {CIKM '95, Proceedings of the 1995 International Conference on
               Information and Knowledge Management, November 28 - December
               2, 1995, Baltimore, Maryland, USA},
  publisher = {ACM},
  year      = {1995},
  pages     = {11-18},
  ee        = {db/conf/cikm/SegevWB95.html, http://doi.acm.org/10.1145/221270.221284},
  crossref  = {DBLP:conf/cikm/95},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}
BibTeX

Abstract

Electronic catalogs are the front-end to the rapidly evolving Internet-based global marketplace, and the gateway to a company through which customers can obtain product information, order goods and services, make payments, access customer support, and provide feedback around the clock and from anywhere in the world. This paper presents an overview of electronic catalogs technology and the results from a three-phase survey of over 100 companies. The study results indicate that most existing catalogs provide only rudimentary functionalities, such as embedded graphics and simple browsing. Companies are successful in learning about the technology and in enhancing corporate image, but are not as successful in selling products. The two most important measures of catalog success are the number of visits per month and the percentage of visits resulting in sales, but the most widely used measure is the number of monthly visits. Two factors are found to have noticeable impact on the number of monthly visits: the level of overall investment in the catalog and the type of catalogs, i.e., standalone, mall, or embedded.

Copyright © 1995 by the ACM, Inc., used by permission. Permission to make digital or hard copies is granted provided that copies are not made or distributed for profit or direct commercial advantage, and that copies show this notice on the first page or initial screen of a display along with the full citation.

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CIKM '95, Proceedings of the 1995 International Conference on Information and Knowledge Management, November 28 - December 2, 1995, Baltimore, Maryland, USA. ACM 1995
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