2003 SIGMOD Test of Time Award
Mining Association Rules Between Sets of Items in Large Databases
Rakesh Agrawal, Tomasz Imielinski, and Arun Swami

This paper started a field of research. In addition to containing an innovative algorithm, its subject matter brought data mining to the attention of the database community, as well as impressing on other communities interested in data mining the importance of looking at issues of scale. The paper is ancestral not only to an unusually large tree of other works, but even led several years ago to an IBM commercial, featuring supermodels, that touted the importance of work such as that contained in this paper.