Peter C. Verhoef

2003
2	EE	Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang: The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. Decision Support Systems 34(4): 471-481 (2003)
2001
1	EE	Peter C. Verhoef, Bas Donkers: Predicting customer potential value an application in the insurance industry. Decision Support Systems 32(2): 189-199 (2001)

Coauthor Index

1	Bas Donkers	[1]
2	Janny C. Hoekstra	[2]
3	Peter S. H. Leeflang	[2]
4	Penny N. Spring	[2]

Colors in the list of coauthors