Peter S. H. Leeflang

List of publications from the DBLP Bibliography Server - FAQ

2003

1 EE Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang: The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. Decision Support Systems 34(4): 471-481 (2003)

2003
1	EE	Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang: The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. Decision Support Systems 34(4): 471-481 (2003)

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