Ming-Tien Tsai

List of publications from the DBLP Bibliography Server - FAQ

Coauthor Index - Ask others: ACM DL/Guide - CiteSeer - CSB - Google - MSN - Yahoo

2009

1 EE Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen: An examination of New Product Development strategy and brand equity approaches for retailers. IJSTM 11(4): 355-373 (2009)

2009
1	EE	Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen: An examination of New Product Development strategy and brand equity approaches for retailers. IJSTM 11(4): 355-373 (2009)

Coauthor Index

1 Ching-Liang Chen [1]

2 MengKuan Lai [1]