MengKuan Lai

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2009

1 EE Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen: An examination of New Product Development strategy and brand equity approaches for retailers. IJSTM 11(4): 355-373 (2009)

2009
1	EE	Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen: An examination of New Product Development strategy and brand equity approaches for retailers. IJSTM 11(4): 355-373 (2009)

Coauthor Index

1 Ching-Liang Chen [1]

2 Ming-Tien Tsai [1]