Michal Ann Strahilevitz

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2007

1 EE Jan Ahrens, Michal Ann Strahilevitz: Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. PERSUASIVE 2007: 160-163

2007
1	EE	Jan Ahrens, Michal Ann Strahilevitz: Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. PERSUASIVE 2007: 160-163

Coauthor Index

1 Jan Ahrens [1]