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| 2007 | ||
|---|---|---|
| 1 | EE | Jan Ahrens, Michal Ann Strahilevitz: Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. PERSUASIVE 2007: 160-163 |
| 1 | Michal Ann Strahilevitz | [1] |