Mark Heitmann

2004
3	EE	Mark Heitmann, Catja Prykop, Peter Aschmoneit: Using Means-End Chains to Build Mobile Brand Communities. HICSS 2004
2003
2	EE	Peter Aschmoneit, Mark Heitmann: Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective. HICSS 2003: 216
2002
1	EE	Markus Lenz, Hans-Dieter Zimmermann, Mark Heitmann: Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe. Electronic Markets 12(2): (2002)

Coauthor Index

1	Peter Aschmoneit	[2] [3]
2	Markus Lenz	[1]
3	Catja Prykop	[3]
4	Hans-Dieter Zimmermann	[1]

Colors in the list of coauthors