| 2004 |
|---|
| 3 | EE | Mark Heitmann,
Catja Prykop,
Peter Aschmoneit:
Using Means-End Chains to Build Mobile Brand Communities.
HICSS 2004 |
| 2003 |
|---|
| 2 | EE | Peter Aschmoneit,
Mark Heitmann:
Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective.
HICSS 2003: 216 |
| 2002 |
|---|
| 1 | EE | Markus Lenz,
Hans-Dieter Zimmermann,
Mark Heitmann:
Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe.
Electronic Markets 12(2): (2002) |
