| |
| 2004 | ||
|---|---|---|
| 2 | EE | Mark Heitmann, Catja Prykop, Peter Aschmoneit: Using Means-End Chains to Build Mobile Brand Communities. HICSS 2004 |
| 2003 | ||
| 1 | EE | Peter Aschmoneit, Mark Heitmann: Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective. HICSS 2003: 216 |
| 1 | Mark Heitmann | [1] [2] |
| 2 | Catja Prykop | [2] |