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Russell K. H. Ching

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2008
4EEJashen Chen, Russell K. H. Ching, Margaret Meiling Luo, Chu-Chi Liu: Virtual Experiential Marketing on Online Customer Intentions and Loyalty. HICSS 2008: 271
2007
3EEJashen Chen, Russell K. H. Ching: The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter. HICSS 2007: 151
2EEJashen Chen, Russell K. H. Ching: The effects of Information and Communication Technology on Customer Relationship Management and customer lock-in. IJEB 5(5): 478-498 (2007)
2004
1 Jashen Chen, Russell K. H. Ching, Eldon Y. Li, Yiling Liao: An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance. ICEB 2004: 249-254

Coauthor Index

1Jashen Chen [1] [2] [3] [4]
2Eldon Y. Li [1]
3Yiling Liao [1]
4Chu-Chi Liu [4]
5Margaret Meiling Luo [4]

Copyright © Sun May 17 03:24:02 2009 by Michael Ley (ley@uni-trier.de)