2006 |
5 | EE | Sang-Chul Lee,
Jae-Young Moon,
Yung Ho Suh:
A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM.
ICANN (2) 2006: 904-912 |
4 | EE | Sang-Chul Lee,
Ja-Chul Gu,
Yung Ho Suh:
A Comparative Analysis of Clustering Methodology and Application for Market Segmentation: K-Means, SOM and a Two-Level SOM.
ISMIS 2006: 435-444 |
3 | EE | Sang-Chul Lee,
Jae-Young Moon,
Jae Kyeong Kim,
Yung Ho Suh:
Application of a Two-Level Self Organizing Map for Korean Online Game Market Segmentation.
SSPR/SPR 2006: 808-816 |
2005 |
2 | EE | Jae-Young Moon,
Sang-Chul Lee,
Nam-Hee Kim,
Yung Ho Suh:
What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model.
SKG 2005: 112 |
2004 |
1 | EE | Sang-Chul Lee,
Yung Ho Suh,
Jae Kyeong Kim,
Kyoung Jun Lee:
A cross-national market segmentation of online game industry using SOM.
Expert Syst. Appl. 27(4): 559-570 (2004) |