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Andreas Strebinger

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2008
2EEHorst Treiblmaier, Andreas Strebinger: The effect of e-commerce on the integration of IT structure and brand architecture. Inf. Syst. J. 18(5): 479-498 (2008)
2004
1EEAndreas Strebinger, Horst Treiblmaier: E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces. Electronic Markets 14(2): 153-164 (2004)

Coauthor Index

1Horst Treiblmaier [1] [2]

Copyright © Sun May 17 03:24:02 2009 by Michael Ley (ley@uni-trier.de)