| |
| 2008 | ||
|---|---|---|
| 2 | EE | Horst Treiblmaier, Andreas Strebinger: The effect of e-commerce on the integration of IT structure and brand architecture. Inf. Syst. J. 18(5): 479-498 (2008) |
| 2004 | ||
| 1 | EE | Andreas Strebinger, Horst Treiblmaier: E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces. Electronic Markets 14(2): 153-164 (2004) |
| 1 | Horst Treiblmaier | [1] [2] |