Donald E. Stem Jr.
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2004
1
EE
Eric J. Newman
, Donald E. Stem Jr.,
David Sprott
: Banner advertisement and Web site congruity effects on consumer Web site perceptions.
Industrial Management and Data Systems 104
(3): 273-281 (2004)
Coauthor
Index
1
Eric J. Newman
[
1
]
2
David Sprott
[
1
]
Copyright ©
Sun May 17 03:24:02 2009 by
Michael Ley
(
ley@uni-trier.de
)
