Rashmi Shenoy

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2008

1 EE Taezoon Park, Rashmi Shenoy, Gavriel Salvendy: Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies. Behaviour & IT 27(5): 355-373 (2008)

2008
1	EE	Taezoon Park, Rashmi Shenoy, Gavriel Salvendy: Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies. Behaviour & IT 27(5): 355-373 (2008)

Coauthor Index

1 Taezoon Park [1]

2 Gavriel Salvendy [1]