2004 | ||
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1 | EE | Marko Mäkipää, Jaakko Riihimaa, Mikko J. Ruohonen: Implementing mass customisation strategy to enhance customer value - findings from e-business research of Finnish metal and electronics companies. ECIS 2004 |
1 | Marko Mäkipää | [1] |
2 | Mikko J. Ruohonen | [1] |