| |
| 2008 | ||
|---|---|---|
| 4 | EE | Do-Hyung Park, Ingoo Han: Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude. HICSS 2008: 287 |
| 3 | EE | Jumin Lee, Do-Hyung Park, Ingoo Han: The effect of negative online consumer reviews on product attitude: An information processing view. Electronic Commerce Research and Applications 7(3): 341-352 (2008) |
| 2 | EE | Do-Hyung Park, Jumin Lee: eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications 7(4): 386-398 (2008) |
| 1 | EE | Do-Hyung Park, Sara Kim: The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Electronic Commerce Research and Applications 7(4): 399-410 (2008) |
| 1 | Ingoo Han | [3] [4] |
| 2 | Sara Kim | [1] |
| 3 | Jumin Lee | [2] [3] |