| 2009 |
|---|
| 5 | EE | Hani I. Mesak,
T. Selwyn Ellis:
On the superiority of pulsing under a concave advertising market potential function.
European Journal of Operational Research 194(2): 608-627 (2009) |
| 2003 |
|---|
| 4 | EE | Hani I. Mesak:
On deriving and validating comparative statics of a symmetric model of advertising competition.
Computers & OR 30(12): 1791-1806 (2003) |
| 1996 |
|---|
| 3 | EE | Hani I. Mesak:
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results.
Computers & OR 23(10): 1007-1023 (1996) |
| 1990 |
|---|
| 2 | EE | Hani I. Mesak:
Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations.
Computers & OR 17(1): 27-37 (1990) |
| 1985 |
|---|
| 1 | EE | Hani I. Mesak:
On optimum advertising pulsing decisions in a non-stationary market.
Computers & OR 12(5): 421-435 (1985) |
