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| 2004 | ||
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| 2 | EE | Merja Mankila: Retaining students in retail banking through price bundling: Evidence from the Swedish market. European Journal of Operational Research 155(2): 299-316 (2004) |
| 2001 | ||
| 1 | EE | Merja Mankila: Attracting Students through Price Bundling. A Conjoint Study of Swedish Students' Preferences of Retail Banking Services. Informatica, Lith. Acad. Sci. 12(4): 519-546 (2001) |