Victor S. Y. Lo
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2002
1
EE
Victor S. Y. Lo: The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing.
SIGKDD Explorations 4
(2): 78-86 (2002)
Copyright ©
Sun May 17 03:24:02 2009 by
Michael Ley
(
ley@uni-trier.de
)