Edward Ip
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2007
1
EE
Katsutoshi Yada
, Edward Ip,
Naoki Katoh
: Is this brand ephemeral? A multivariate tree-based decision analysis of new product sustainability.
Decision Support Systems 44
(1): 223-234 (2007)
Coauthor
Index
1
Naoki Katoh
[
1
]
2
Katsutoshi Yada
[
1
]
Copyright ©
Sun May 17 03:24:02 2009 by
Michael Ley
(
ley@uni-trier.de
)