| |
| 2008 | ||
|---|---|---|
| 2 | EE | Claire Gauzente: Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study. DEXA Workshops 2008: 461-465 |
| 1 | EE | Claire Gauzente, Ashok Ranchhod, Calin Gurau: SMS-marketing: a study of consumer saturation using an extended TAM approach. IJEB 6(3): 282-297 (2008) |
| 1 | Calin Gurau | [1] |
| 2 | Ashok Ranchhod | [1] |