| |
| 2007 | ||
|---|---|---|
| 3 | EE | Dimitris Drossos, George M. Giaglis, George Lekakos: An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. HICSS 2007: 58 |
| 2006 | ||
| 2 | EE | Dimitris Drossos, George M. Giaglis: Mobile Advertising Effectiveness: an Exploratory Study. ICMB 2006: 2 |
| 2005 | ||
| 1 | EE | Dimitris Drossos, George M. Giaglis: Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. Panhellenic Conference on Informatics 2005: 278-285 |
| 1 | George M. Giaglis | [1] [2] [3] |
| 2 | George Lekakos | [3] |