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George Baltas

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2007
2EEGeorge Baourakis, George Baltas, Meline Izmiryan, Nikos Kalogeras: Brand preference: A comparative consumer study in selected EU countries. Operational Research 7(1): 105-120 (2007)
2004
1EEGeorge Baltas: A model for multiple brand choice. European Journal of Operational Research 154(1): 144-149 (2004)

Coauthor Index

1George Baourakis [2]
2Meline Izmiryan [2]
3Nikos Kalogeras [2]

Copyright © Sun May 17 03:24:02 2009 by Michael Ley (ley@uni-trier.de)