Bharat Anand
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2007
1
EE
Anita Elberse
, Bharat Anand: The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market.
Information Economics and Policy 19
(3-4): 319-343 (2007)
Coauthor
Index
1
Anita Elberse
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1
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Copyright ©
Sun May 17 03:24:02 2009 by
Michael Ley
(
ley@uni-trier.de
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