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A Data Mining Application: Customes Retention at the Port of Singapore Authority (PSA).

KianSing Ng, Huan Liu, HweeBong Kwah: A Data Mining Application: Customes Retention at the Port of Singapore Authority (PSA). SIGMOD Conference 1998: 522-525
@inproceedings{DBLP:conf/sigmod/NgLK98,
  author    = {KianSing Ng and
               Huan Liu and
               HweeBong Kwah},
  editor    = {Laura M. Haas and
               Ashutosh Tiwary},
  title     = {A Data Mining Application: Customes Retention at the Port of
               Singapore Authority (PSA)},
  booktitle = {SIGMOD 1998, Proceedings ACM SIGMOD International Conference
               on Management of Data, June 2-4, 1998, Seattle, Washington, USA},
  publisher = {ACM Press},
  year      = {1998},
  isbn      = {0-89791-995-5},
  pages     = {522-525},
  ee        = {http://doi.acm.org/10.1145/276304.276364, db/conf/sigmod/NgLK98.html},
  crossref  = {DBLP:conf/sigmod/98},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}
BibTeX

Abstract

"Customer retention" is an important real-world problem in many sales and services related industries today. This work illustrates how we can integrate the various techniques of data-mining, such as decision-tree induction, deviation analysis and multiple concept-level association rules to form an intuitive and novel approach to gauging customer's loyalty and predicting their likelihood of defection. Immediate action taken against these "early-warnings" is often the key to the eventual retention or loss of the customers involved.

Copyright © 1998 by the ACM, Inc., used by permission. Permission to make digital or hard copies is granted provided that copies are not made or distributed for profit or direct commercial advantage, and that copies show this notice on the first page or initial screen of a display along with the full citation.

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Laura M. Haas, Ashutosh Tiwary (Eds.): SIGMOD 1998, Proceedings ACM SIGMOD International Conference on Management of Data, June 2-4, 1998, Seattle, Washington, USA. ACM Press 1998, ISBN 0-89791-995-5 BibTeX , SIGMOD Record 27(2), June 1998
Contents

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[Abstract]
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