|
|
|
 |
|
 |
|
Data Mining and Personalization Technologies
|
Philip S. Yu
View Paper (PDF)
Return to Keynotes
Data mining has become increasingly popular and is widely used in various
application areas. In this paper, we examine new developments in data mining
and its application to personalization in E-commerce. Personalization is what
merchants and publishers want to do to tailor the Web site or advertisement and
product promotion to a customer based on his past behavior and inference from
other like-minded people. E-commerce offers the opportunity to deploy this type
of one-to-one marketing instead of the traditional mass marketing. The
technology challenges to support personalization will be discussed. These
include the need to perform clustering and searching in very high dimensional
data space with huge amount of data. We'll examine some of the new data mining
technologies developed that can support personalization.
Copyright(C) 2000 ACM
|
|
|
|
|
|
|
